The article “The Marketer of the Future: Bridge Builder in the Circular Transition” discusses the evolving role of marketers in driving sustainable change. It highlights four key areas: understanding future trends, developing sustainable business models, stimulating internal and external change through storytelling, and maintaining momentum in execution. The article emphasizes the need for marketers to be analytical, innovative, inspiring, and resilient, bridging the gap between various disciplines and stakeholders to promote sustainable value creation. It also mentions an event focused on marketing skills for the circular transition and the development of a digital platform with toolkits and training to support future marketers.